Brand refresh
Systane®
Think of it as a makeover for your brand
Grounded in insights and category dynamics – a brand refresh is a cost-effective way to invigorate, differentiate, and inspire more relevant connections with consumers.
Our challenge
Dry eye is a highly bothersome condition affecting many people of all ages around the globe. Many of those who suffer, find it difficult to identify a solution that will relieve their symptoms in a crowded shelf, that’s often difficult to navigate. The confusion is amplified across global regions where the selling process is a combination of retail shelf and behind-the-pharmacy counter.
Global dry-eye leader brand, Systane Eye Drops, brought team domo in to reposition the brand and improve the shopping experience with updated packaging.
Our solution
An evolution
Clarifying messaging and improving navigation across the entire portfolio with a complete re-stage, including updates to the positioning, portfolio segmentation, claims, validation and package design system that improved the shopping experience and helped Systane maintain their global leadership. An evolution of current portfolio visual assets ensured current users could still find their favorite Systane product, while new dry-eye sufferers could easily locate the formula to provide welcomed relief.
Before
After
2019 Health & Wellness Design Award Systane packaging portfolio redesign
The results
Every brand is unique. And we measure our success one brand, one project at a time.
Systane’s newly refreshed packaging out-performed their prior packaging both for ease of navigation and purchase intent.
