Refresh your branding and packaging.
A brand and/or packaging refresh is a specialized design discipline, honed over years of experience coupled with the science of marketing and the art of creative design. In the right hands, this process is an effective and efficient strategy to evolve your brand, increase value, and capture, or keep, category leadership.
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FROM THE PORTFOLIO
Our brand and packaging refresh work
Ajax®
Brand Refresh
To appeal to thrifty millennial families, this hardworking blue-collar brand needed to soften its image and reveal its inner truth – as an approachable and sensible American brand.
Playtex® Gloves
Brand Refresh
For the #1 trusted brand of gloves refreshing the product packaging, energized their portfolio and revitalized sales.
Wet Ones®
Brand Refresh
For the #1 trusted brand of hand wipes, refreshing the product packaging was as uplifting as the product itself.
Systane®
Brand Refresh
Global dry-eye leader brand, Systane Eye Drops, brought team domo in to reposition the brand and improve the shopping experience with updated packaging.
Freshlook®
Packaging Design System
Work included a brand mark evolution and package refresh to establish Freshlook lenses as an essential, empowering part of a daily beauty regimen.
FROM THE BLOG
Our perspective on brand refreshes
Part 8: The art and science of the brand refresh
It's not rocket science. But close. This is the eighth and final post in our Rebranding blog series. A brand and packaging refresh is a subtle and nuanced design discipline honed over years of experience. Go too far and you alienate current consumers, don’t go far...
Part 7: Why sustainable packaging needs to be part of your next brand refresh
Sustainability is the key driver for packaging redesign. This is the seventh post in our Rebranding blog series. The data cannot be ignored any longer, the consumer demand for sustainable packaging is here and growing. According to Trivium Packaging, 68% of consumers...
Part 6: How a traditional brand reaches a new audience
Delight contemporary consumers. This is the sixth post in our Rebranding blog series. Your core brand is strong and well-established, with lots of equity. Upstart competitors and PVL are nipping away at the edges and an emerging new target audience has appeared that...
Put our brand refresh experience to work for you.
When you need to work with a team of proven problem-solvers + nimble design experts…say hello to domo domo.