Our Work
From Branding, Innovation, Packaging, Sustainability, and Expression – we’re a nimble team of design industry experts who use design as powerful tool to grow brands.
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Branding
Airstream Club International
Brand Refresh
While ACI has an amazing following of dedicated ”streamers”, there were still many Airstream owners that we needed to attract.
Ajax®
Brand Refresh
To appeal to thrifty millennial families, this hardworking blue-collar brand needed to soften its image and reveal its inner truth – as an approachable and sensible American brand.
fab®
Brand Refresh
Iconic laundry brand Fab wanted to appeal to a new target audience – smart and savvy millennial shoppers.
Freshlook®
Packaging Design System
A brand mark evolution and package refresh to establish Freshlook lenses as an essential, empowering part of a daily beauty regimen.
g2 Coffee
Brand Launch
From naming to development of the visual identity, and packaging, we were tasked with developing an inviting, sustainable brand experience.
The Natural Nipple
Brand Launch
Incubating a new product for moms. The Natural Nipple was developed by nurses to solve the problem of transitioning a baby from breast to bottle.
Playtex® Gloves
Brand Refresh
For the #1 trusted brand of gloves refreshing the product packaging, energized their portfolio and revitalized sales.
Purina® Pet Gear
Brand Launch
After defining pet nutrition for decades, Purina decided to expand its brand portfolio into pet accessories.
Systane®
Brand Refresh
Global dry-eye leader brand, Systane Eye Drops, brought team domo in to reposition the brand and improve the shopping experience with updated packaging.
Wet Ones®
Brand Refresh
For the #1 trusted brand of hand wipes, refreshing the product packaging was as uplifting as the product itself.
Innovation
Innovation
In a world of constant change, the organizations and brands that thrive are those that invest in innovation.
Lollaland
Line Extension
Working with Lollaland, team domo was tasked with creating a new line of characters that would complement and expand their portfolio.
Purina® Pet Gear
Brand Launch
After defining pet nutrition for decades, Purina decided to expand its brand portfolio into pet accessories.
Packaging
Ajax®
Brand Refresh
To appeal to thrifty millennial families, this hardworking blue-collar brand needed to soften its image and reveal its inner truth – as an approachable and sensible American brand.
fab®
Brand Refresh
Iconic laundry brand Fab wanted to appeal to a new target audience – smart and savvy millennial shoppers.
Freshlook®
Packaging Design System
A brand mark evolution and package refresh to establish Freshlook lenses as an essential, empowering part of a daily beauty regimen.
g2 Coffee
Brand Launch
From naming to development of the visual identity, and packaging, we were tasked with developing an inviting, sustainable brand experience.
The Natural Nipple
Brand Launch
Incubating a new product for moms. The Natural Nipple was developed by nurses to solve the problem of transitioning a baby from breast to bottle.
Playtex® Gloves
Brand Refresh
For the #1 trusted brand of gloves refreshing the product packaging, energized their portfolio and revitalized sales.
Purina® Pet Gear
Brand Launch
After defining pet nutrition for decades, Purina decided to expand its brand portfolio into pet accessories.
Skintimate®
Packaging Design System
Building upon the established equity of Skintimate, the brand needed a fresh visual presence to break through at shelf
Systane®
Brand Refresh
Global dry-eye leader brand, Systane Eye Drops, brought team domo in to reposition the brand and improve the shopping experience with updated packaging.
Wet Ones®
Brand Refresh
For the #1 trusted brand of hand wipes, refreshing the product packaging was as uplifting as the product itself.
Wet Ones®
Line Extrension
Packaging needed to connote beauty and a scent driven experience that women immediately associate with many body sprays and perfumes.
Adaptive Design
Playtex® Gloves
Brand Refresh
For the #1 trusted brand of gloves refreshing the product packaging, energized their portfolio and revitalized sales.
Skintimate®
Packaging Design System
Building upon the established equity of Skintimate, the brand needed a fresh visual presence to break through at shelf
Wet Ones®
Brand Refresh
For the #1 trusted brand of hand wipes, refreshing the product packaging was as uplifting as the product itself.
Expression
Banana Boat®
Brand Expansion – Club Channel
Tasked with developing club channel packaging creative, displays and print advertising that brought to life the new Banana Boat brand.
Schick® Hydro Silk Perfect Finish™
Line Extension
We established a visual style and brand personality that was conveyed in how-to-use videos, iconography, beauty and in-use photography.
Schick® Xtreme3
Digital Content
From its evocative narrative to the audacious brand personality, we pushed boundaries to make a genuine impact.
Licensing
The Art of Licensing
Trademark licensing has emerged as a major brand communications strategy across many categories of business…and it’s growing.
Playtex® Baby
Licensed Design
Playtex called on domo domo, requesting a playful exploration of how to apply the popular Paw Patrol™ and Peppa Pig™ characters to a line of sippy cups and dinnerware for toddlers.