Packaging design system
Skintimate®
Skintimate disposable razors
Building upon the established equity of Skintimate, a new line of disposable razors launched in 2020. Due to multiple challenges at retail with a crowded and busy shelf, the brand needed a fresh visual presence to break through at shelf and help consumers find what they are seeking: a great shave from a trusted brand.
Our challenge
Re-energize shopper engagement and drive purchase by evolving and optimizing the existing packaging design graphics to prioritize the key features and benefits of performance/skin benefit claims to deliver better product communication and value.
Our solution
Our design approach – simplify and establish a very feminine aesthetic with clear vertical hierarchy of messaging and elements that convey the Skintimate brand and product attributes in a modern and elegant package.
We began by simply giving more prominence to the most important product benefit – “shave so smooth you can skip a day.” While we whole-heartedly believe in a sensorial experience, understanding that scent is a secondary benefit (not primary) was critical to our design strategy.
To significantly increase the emphasis on value we created a hero image of the handles, in a fanned arrangement, that clearly communicates the number of razors in the pack at a glance. Featuring more of the razor handles also allowed us to show off the modern, vibrant colors that were being introduced and create more contrast and easier navigation at shelf.
![](https://domomarketing.com/wp-content/uploads/2023/09/skintimate-3-before.jpg)
Before
![](https://domomarketing.com/wp-content/uploads/2023/09/skintimate-3-after.jpg)
After
![banana boat print ad design](https://domomarketing.com/wp-content/uploads/2023/09/skintimate-4-after.jpg)
Packaging design optimization
Key Insights
Delivering beautiful, simple and superior propositions in product performance, packaging, brand communication, retail execution and value is how brands (like Skintimate® win with female consumers and retail partners.