Brand refresh
Wet Ones® Systane® Playtex® Gloves
Think of it as a makeover for your brand.
Grounded in insights and category dynamics – a brand refresh is a cost-effective way to invigorate, differentiate, and inspire more relevant connections with consumers.
Our challenge
Whether protecting share from private label encroachment, reasserting leadership in a cluttered category, or clarifying messaging and navigation across a portfolio, domo domo helps pinpoint these brands’ specific challenges and elevate their presence.
Take a look at how domo domo refreshed these three established brands: Wet Ones, Playtex Gloves, Systane Eye Drops.
Our solution
Before we design, we do our homework.
Why? Because understanding the key customer insights, trends, and category landscape is critical to our process.
For example, inspired by the customers’ affinity for the product’s fragrance, our redesign exploration for Wet Ones elevated the scent profile and refreshing experience.
Studies reveal that female consumers have a genuine appreciation for style and aesthetics in the products they buy. To leverage this insight for Playtex Gloves, we injected fashion into a utilitarian category for a more contemporary and appealing package.
After we learned that customers found the dry eye category confusing and hard to navigate, our package re-fresh for global powerhouse Systane Eye Drops clarified the portfolio at shelf.
At domo domo, our proven approach is grounded in the discovery of pivotal customer insights – and integrating them thoughtfully – to delight consumers and deliver tangible results.
Before
After
2019 GDUSA Graphic Design Award Portfolio Refresh
Before
After
2019 Health & Wellness Design Award Systane Packaging Portfolio Redesign
Before
After
GDUSA American Package Design Award for the 65-year-old Brand Portfolio Refresh
Before
After
The results
Every brand is unique. And we measure our success one brand, one project at a time:
New Wet Ones brand restage just hit stores and is experiencing wide trade acceptance.
The Playtex Gloves redesign succeeded in helping the brand maintain distribution across key accounts.
Systane’s newly refreshed packaging out-performed their prior packaging both for ease of navigation and purchase intent.
And the best result? Our clients’ marketplace successes.
