The competitive advantages of removing plastic from packaging are clear. But what about the economic upside?

The modern definition of sustainability has broadened, recognizing the interconnectedness between environmental health, social prosperity, and economic well-being. A key misconception, however, is the belief that higher costs are intrinsically associated with sustainability efforts.

And, if you’re not currently examining sustainable packaging, programs are in danger of being left off the retail shelf. For example, Walmart now requires all suppliers to enter their packaging information into the Wal-Mart Retail Link Scorecard.

To truly embrace and garner economic upside a strategic shift is required to move from a short-term focus on profits – to rethink about sustainability as a long-term and required system change. An overall sustainable program needs to analyze product packaging and supply chain processes to develop a model that reduces packaging size and minimizes operational and logistics activities.

Using sustainable materials, increasing product-to-package ratio, transforming packaging structures to move away from traditional plastic clamshell packaging, and creating more compact packaging will result in reduced material and assembly costs while optimizing pallet density.

The transformation to 100% plastic-free packaging– is not an if, it’s when. Cincinnati and Connecticut-based domo domo marketing + design is helping CPG companies change the world – one package at a time.