by Jean Silverstein | Aug 19, 2021 | Package Design
For the circular economy to work, consumers must do their part. Recycle. However, right now, there is a lot of confusion around what exactly consumers are supposed to be doing. What’s recyclable and what’s not? As brands tackle sustainability, we believe packaging can...
by Jean Silverstein | Jul 15, 2021 | Package Design
We all know that, even with the very best intentions, our individual actions and piecemeal activities will only slowly get us closer to a circular economy for plastics. Innovation processes are often messy, unpredictable, and full of detours —so having sufficient and...
by Jean Silverstein | Jun 15, 2021 | Package Design
Packaging: Mindful Design for a Healthy Planet Part 3/5: Sustainable Packaging Design Trends + Transformations We know the first moment truth is at the virtual, or real, shelf. However, the SECOND moment of truth is what’s driving real growth…delivering on your...
by Jean Silverstein | May 14, 2021 | Package Design
The competitive advantages of removing plastic from packaging are clear. But what about the economic upside? The modern definition of sustainability has broadened, recognizing the interconnectedness between environmental health, social prosperity, and economic...
by Jean Silverstein | Apr 15, 2021 | Package Design
Packaging: Mindful Design for a Healthy Planet. Part 1/5: Stop plastic pollution by re-inventing consumer packaging. CPG companies are embracing the new plastics circular economy and actively working to remove 100% of plastic from packaging by 2030, or sooner. It’s...
by Jean Silverstein | Feb 12, 2021 | Package Design
Coming up in client conversations lately is domo domo’s point of view on packaging design and how to address gender neutrality and appeal to Gen Z’s – particularly in more female-driven categories. Gen Z or those generally those born around between 1997 and 2012 (9-24...
