Part 3: Evolution vs revolution

Part 3: Evolution vs revolution

A Rebranding Evolution or Revolution? This is the third post in our Rebranding blog series. We’ve heard the challenge many times before – the shelf has become a much more crowded, confusing and competitive place – What to do? A packaging update. Brands are like sharks...
Part 2: The archeological dig

Part 2: The archeological dig

Where Should Your Rebrand Begin? With an Archeological Dig. This is the second post in our Rebranding blog series. We’ve heard the challenge many times. – an established brand needs a refresh but may not know where to start. It can feel like a daunting project....
Part 1: Walking the fine line

Part 1: Walking the fine line

What is Rebranding vs. a Packaging Refresh? This is the first post in our Rebranding blog series. We’ve heard the challenge many times– an established brand with hard earned equity is starting to slip. That brand usually has a great story to tell and a loyal consumer...
Part 5/5: An eco-packaging design guide

Part 5/5: An eco-packaging design guide

For the circular economy to work, consumers must do their part. Recycle. However, right now, there is a lot of confusion around what exactly consumers are supposed to be doing. What’s recyclable and what’s not? As brands tackle sustainability, we believe packaging can...