by Jean Silverstein | Feb 12, 2021 | Design Intelligence, Women
Purpose: Making intelligent decisions in the midst of all of this change is challenging. Team domo is collaborating with Suzy.com, a real-time digital research company – to periodically check in with female consumers to get a read on what she is thinking about and...
by Jean Silverstein | Feb 12, 2021 | Package Design
Coming up in client conversations lately is domo domo’s point of view on packaging design and how to address gender neutrality and appeal to Gen Z’s – particularly in more female-driven categories. Gen Z or those generally those born around between 1997 and 2012 (9-24...
by Jean Silverstein | Feb 12, 2021 | Design + Purpose
Nearly two-thirds (63%) of global consumers prefer to buy goods and services from companies that reflect their personal values and stand for something bigger than what they sell…and are ditching those that don’t. It’s all about creating emotional and authentic...
by Jean Silverstein | Feb 12, 2021 | Design + Planet
By 2050 there will be more toxic plastic pollution in the oceans than fish…much of it coming from consumer goods and packaging. Think about that?? Studies show U.S. consumers are now more concerned about ocean plastic than climate change with over 2/3rds preferring to...
by Jean Silverstein | Feb 12, 2021 | Women
Specific opportunities exist for us to let female consumers know we really ‘feel’ her with branding and designs that address her needs –right now. Remember…women are still (and possibly more than ever) the most dominant force in our economy. Design with her...
