Refresh your branding and packaging.
A brand and/or packaging refresh is a specialized design discipline, honed over years of experience coupled with the science of marketing and the art of creative design. In the right hands, this process is an effective and efficient strategy to evolve your brand, increase value, and capture, or keep, category leadership.
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FROM THE PORTFOLIO
Our brand and packaging refresh work
Ajax®
Brand Refresh
To appeal to thrifty millennial families, this hardworking blue-collar brand needed to soften its image and reveal its inner truth – as an approachable and sensible American brand.
Playtex® Gloves
Brand Refresh
For the #1 trusted brand of gloves refreshing the product packaging, energized their portfolio and revitalized sales.
Wet Ones®
Brand Refresh
For the #1 trusted brand of hand wipes, refreshing the product packaging was as uplifting as the product itself.
Systane®
Brand Refresh
Global dry-eye leader brand, Systane Eye Drops, brought team domo in to reposition the brand and improve the shopping experience with updated packaging.
Freshlook®
Packaging Design System
Work included a brand mark evolution and package refresh to establish Freshlook lenses as an essential, empowering part of a daily beauty regimen.
FROM THE BLOG
Our perspective on brand refreshes
Part 5: Expert advice on future proofing your brand
Expert advice on future proofing your brand This is the fifth post in our Rebranding blog series. A category leader is facing stiff competition from new upstart and PVL brands and needs to protect and expand their brand. What to do? Evolve a trusted brand into...
Part 4: The anatomy of a packaging refresh
Anatomy of a packaging refresh This is the fourth post in our Rebranding blog series. An older brand is losing loyal customers, the category has gotten more crowded and competitive – and you’re hearing whispers that delisting is imminent. What to do? Recapture...
Part 3: Evolution vs revolution
A Rebranding Evolution or Revolution? This is the third post in our Rebranding blog series. We’ve heard the challenge many times before – the shelf has become a much more crowded, confusing and competitive place – What to do? A packaging update. Brands are like sharks...
Put our brand refresh experience to work for you.
When you need to work with a team of proven problem-solvers + nimble design experts…say hello to domo domo.